Engaging designs are produced from a perfect formula of creativity, inspiration, and independent resources.  An important resource is a reliable photographer since one of the most important elements in graphic communication is photography that exudes a specific idea or reaction, and most importantly, interprets and produces your creative direction.

For the last 2 months we have been building a strong and vibrant campaign for our client Legacy Sports International, concentrating on their new 2012 Catalog design which centers around an active way of showcasing their product. Our goal for this job was to create a raw yet striking look at gun products, and we knew in order to achieve this look we had to hire Jeff Dow Photography.  Our art direction strayed from the typical presentation of hunting and mountain scenes, and instead broke the mold by using urban backdrops, timeworn architecture, and Nevada’s own desert terrain.

Below is just of taste of what 40to1 Creative and Jeff Dow Photography produced: